Kako prilagoditi oglašavanje za vrijeme praznika?

Holiday Retail Playbook 2019.

 

E-commerce bilježi godišnji (YoY) rast po stopama od 18%, a prihodi retailera prošle godine su iznosili 853 miljarde USA $.

U PDF dokumentu pronaći ćete primjere dobrih praksa (čitajte: kako efiksno povećati prodaju/maloprodaju/retail) oglašavanja za vrijeme praznika brandova poput: IKEA-e, Elite SEM & Big 5 Sporting Goods, UK maloprodajnog lanca Made.com, američkog GameStop-a, Magazines.com, brazilskog sportskog retailera Centauro-a. *(Ukoliko Vam se dokument ne prikazuje, refreshajte OVDJE )

Izvori:
1. Mastercard Advisors, January 2019; Ipsos/Google Holiday 2018 2. Google/Ipsos, Omnichannel Holiday Study, November 2018 – January 2019, US, n=5,543 online Americans 18+ who shopped in the past two days 3. Google/Ipsos, Omnichannel Holiday Study, November 2018 – January 2019, US, n=5,543 online Americans 18+ who shopped in the past two days. [Occasional: Holiday Shopping Occasions for Shoppers Who Have Conducted Activity in P48H (n= 7769)] 4. Forrester Analytics: Digital-Influenced Retail Sales Forecast, 2018 To 2023 (US) 5. Google/Ipsos, Omnichannel Holiday Study, November 2018 – January 2019, US, n=5,543 online Americans 18+ who shopped in the past two days. [Occasional: Holiday Shopping Occasions for Shoppers Who Have Conducted Activity in P48H and Made An Online Purchase (n= 3918) 6. Google/Ipsos, Omnichannel Holiday Study, November 2018 – January 2019, US, n=5,543 online Americans 18+ who shopped in the past two days 7. Based on data from Google Analytics accounts that have authorized Google to share website data in an aggregated way. US only. January – December 2017 8. Google / Ipsos, Jan. 2019, Playbook Omnibus 2019, n=1,610 US online smartphone users, 18+ 9. Google Data, US, Sept-Dec 2015, 2016, 2017 10. Google/Ipsos, Omnichannel Holiday Study, November 2018 – January 2019, US, n=5,543 online Americans 18+ who shopped in the past two days. [Occasional: Holiday Shopping Occasions for Shoppers Who Have Conducted Activity in P48H (n= 7769)] 11. Google/Ipsos, Omnichannel Holiday Study, November 2018 – January 2019, US, n=454 online Americans 18+ who shopped in the past two days (week of Dec 13-19, 2018) 12. Google/Ipsos, Omnichannel Holiday Study , November 2018 – January 2019, Online survey, US, n=5,543 online Americans 18+ who shopped in the past two days. (n=488) 13. Google/Ipsos, Omnichannel Holiday Study, November 2018 – January 2019, US, n=5,543 online Americans 18+ who shopped in the past two days 14. Google/Ipsos, Omnichannel Holiday Study, November 2018 – January 2019, US, n=5,543 online Americans 18+ who shopped in the past two days 15. Google/Ipsos, Omnichannel Holiday Study, November 2018 – January 2019, US, n=5,543 online Americans 18+ who shopped in the past two days 16. Capgemini, Making the Digital Connection: Why Physical Retail Stores Need a Reboot (January, 2017) as quoted in eMarketer 17. Google Data, US, April 2015 – March 2016 vs. April 2017 – March 2018 18. Google/SOASTA, “The State of Online Retail Performance,” April 2017 19. Google/Ipsos, Omnichannel Holiday Study, November 2018 – January 2019, US, n=5,543 online Americans 18+ who shopped in the past two days 20. Google Data, US, Jan – June 2015 vs. Jan – June 2017 21. Google/Magid Advisors, Global (U.S., CA, BR, U.K., DE, FR, JP, IN, KR, AU), “The Role of Digital Video in People’s Lives,” n=20,000, A18–64 general online population, August 2018 22. Google/Ipsos, Global (U.S., CA, BR, U.K., DE, FR, JP, IN, KR, AU), “How People Shop with YouTube” Study, 18–64-year-olds who go online at least monthly and have purchased something in the last year, n=24,017, July 2018 23. Google/Ipsos, Global (U.S., CA, BR, U.K., DE, FR, JP, IN, KR, AU), “How People Shop with YouTube” Study, 18–64-year-olds who go online at least monthly and have purchased something in the last year, n=24,017, July 2018 24. Google Data, Feb – May 2018. Based on A/B traffic split for 50 advertisers with Smart Shopping campaigns spend > $4k and comparable spend is within 50% 25. Google internal data, 2016 26. Google internal data: this will vary by client, business type and extension type, among other factors, and Google cannot guarantee this or any uplift 27. Google Data, US, Jan – Jun 2015 vs. Jan – Jun 2017 28. Google Data, US, Nov – Dec 2017 29. Google/Ipsos, “Shopping Tracker”, January-December 2018, Online survey, US, Adults 18+ n=11191 online shoppers past 2 days.

 

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