TOP 10 YouTube oglasa skupilo 465,4 milijuna pregleda
Uoči ovogodišnjeg Cannes Lions Međunarodnog festivala kreativnosti (festival počinje 18.06.2018), YouTube je otkrio TOP 10 oglasa, gledanih u razdoblju od travnja 2017. do travnja 2018. godine.
10 videozapisa/oglasa skupilo je 465,4 milijuna pregleda i 563,5 milijuna minuta gledanja. YouTube je rangirao 10 videozapisa pomoću više faktora, uključujući vrijeme gledanja, preglede i kombinaciju plaćenih i organskih prikaza.
YouTube TOP 10 lista:
1. LG Astronaut Brand TVC Ad Film – 20 Years Anniversary Story Video – Life Is Good 2017
- Brand: LG India
- Media Agency: Havas India
- Creative agency: HS Ad
2. Clash of Clans: How Do We Get Over There? (Update Teaser)
- Brand: Clash of Clans
- Media Agency: In house
- Creative agency: Barton F. Graf
3. MISS DIOR – The new Eau de Parfum
- Brand: Christian Dior
- Media Agency: Havas US
- Creative agency: In house
4. Alexa Loses Her Voice – Amazon Super Bowl LII Commercial
- Brand: Amazon
- Media Agency: Initiative
- Creative agency: In house
5. Samsung Galaxy: Growing Up
- Brand: Samsung US
- Media Agency: Starcom
- Creative agency: Wieden+Kennedy
6. Meet iPhone X — Apple
- Brand: Apple
- Media Agency: OMD
- Creative agency: In house
7. Jump Up, Super Star! – Super Mario Odyssey Musical
- Brand: Nintendo
- Media Agency: Blue 449
- Creative agency: Leo Burnett
8. Budweiser 2018 Super Bowl Commercial | “Stand By You”
- Brand: Budweiser
- Media Agency: Dentsu Aegis Network
- Creative agency: David
9. John Lewis Christmas Ad 2017 – #MozTheMonster
- Brand: John Lewis
- Media Agency: Manning Gottlieb OMD
- Creative agency: adam&eveDDB
10. A Slimy Situation – Choose How To Save LEGO City!
- Brand: LEGO
- Media Agency: Initiative
- Creative agency: RGA
